2018 Schedule

Track 1: Design

Track Two: Build Your Business

Track Three: Fine Art

10:00 AM - NOON

Check In

12:00 - 01:30 PM

The Big Introduction + Buffet Lunch

Welcome to Camp Minted! Minted's Founder and CEO Mariam Naficy will kick-off our three-day retreat with welcoming remarks. We'll also have fun group introductions and an overview of programming and the schedule.

Room: Parian

Keynote: Lessons from Apple’s Creative Process

with Hiroki Asai, Former VP of Global Marketing Communications and Executive Creative Director at Apple

Hiroki talks about the creative process behind Apple’s celebrated marketing communications. He will share his thoughts on managing groups of creatives to work at large scale. Learn how creative concepts come from unexpected places and hear about Apple brand design, video, and advertising from the man who led marketing communications under Steve Jobs for more than a decade. Hiroki will also share lessons that small businesses can take away from his experience at Apple.

Room: Cascade Ballroom

03:00 - 04:00 PM

iPad Procreate Lettering & Tips for Beginners (Workshop)

with Molly Jacques, Letterer and Type Designer

Have you been curious about Procreate and lettering with your iPad? In this class, Molly will go over the basics of Procreate and how you can use the program to create beautiful hand lettering. Learn how to navigate the many tools within Procreate, take advantage of digital features like layers and brushes, and so much more!

We highly encourage bringing an iPad Pro with Procreate App installed and Apple Pencil (or other iPad Pro compatible stylus).

Room: Palms 1

Target and Minted Talk Trendspotting (Panel)

with Anna Kornmann, Sr. Director of Product Design, Seasonal and Stationery, at Target and Annie Clark, Minted's Creative Director

Moderated by Brady Wood, Minted's SVP of Artists and Partnerships

Minted and Target are both known as design leaders, but take different approaches to spotting trends and surfacing the Next Big Things. Creative leaders from Minted and Target give you a behind-the-scenes look at how each company brings fresh colors, styles, and ideas to market in this intriguing conversation.

Room: Cascade Ballroom

04:10 - 05:10 PM

iPad Procreate Lettering & Tips for Advanced Users (Workshop)

with Molly Jacques, Letterer and Type Designer

In this higher-level course, Molly will dive deeper into the features of Procreate to help you take your digital lettering to the next level. She will go over more advanced Procreate tips & tricks, such as incorporating textures, creating your own brushes, utilizing plug-ins, and more!

We highly encourage bringing an iPad Pro with Procreate App installed and Apple Pencil (or other iPad Pro compatible stylus).

Room: Palms 1

05:10 - 07:00 PM

Free Time

07:00 - 9:00 PM

Welcome Dinner

Dress code is casual. We will be indoors. 

Room: Marbella

Track One: Design

Track Two: Build Your Business

Track Three: Fine Art

07:30 - 08:30 AM

"Rise and Shine" Complimentary Yoga Class

Private to Minties

Room: Marbella

"Break a Sweat" Complimentary Pilates Class

Private to Minties

Room: Spa Fitness Studio

08:00 - 09:30 AM

Breakfast Buffet

Room: Parian

09:35 - 10:35 AM

Introduction to Digital Pattern Design (Workshop) - Opportunity 1 of 2

with Jen Hewett, Printmaker and Textile Artist

Learn the basics of creating digital repeat patterns in Photoshop and completing in Illustrator. In this class, Jen will go over types of repeat patterns, deciding on the scale of design elements, how to achieve a seamless “tossed” pattern, and more!

Handouts included. Laptops encouraged. This session will be repeated.

Room: Palms 1

Legal, Copyright & the Basics of Intellectual Property for Creative Businesses (Class + Q&A)

with Jordan Zamir, Minted's General Counsel

Minted's General Counsel, Jordan Zamir, will help artists think through the legal aspects of managing a creative business and selling and licensing artwork. In this session, Jordan will go through the basics of intellectual property and understanding your rights and obligations when creating work for yourself and others.

Room: Palms 3

Defining and Developing Your Unique Personal Brand (Panel)

with Megan Gonzalez of MaeMae Co., Jesi Haack and Hallie Slade of SLAACK Productions

Moderated by Lindsay Stetson Thompson of Minted's Creative Director

Learn how to define and develop an authentic and relatable personal brand and story. In this session, Megan, Jessi, and Hallie will discuss how to define your audience, your brand differentiation and style, and the story you’re trying to tell. They will provide insights on sharing your personal story in an engaging way on social media.

Room: Cascade Ballroom

10:50 - 11:50 AM
 

How to Style and Photograph Your Products - Without Expensive Equipment (Workshop) - Opportunity 1 of 2

with Megan Gonzalez of MaeMae & Co. 

Learn how to use your phone and other accessible tools to style, photograph, and edit images that reflect your style so you can share your process and products with the world.

This session will be repeated.

Room: Cascade Ballroom

How to Produce Creative Process Videos for Social Media (Workshop)

with Laura Bolter, Lettering Artist

Video is a powerful strategy for growing engagement on your social media accounts. In this session, Laura Bolter will share tips that have helped her attract nearly 10,000 Instagram fans. She will demonstrate how to create process videos, share the tools that she uses, and teach you the basics of using Adobe Premier to edit your video for social. Minted Creative Directors Annie Clark and Sean Flanagan will discuss how Minted uses process videos in our marketing.

Laptop, iPad, and other materials not required. 

Room: Palms 3

Intro to Watercolor Florals (Workshop) - Opportunity 1 of 2

with Juliet Meeks, Artist and Surface Pattern Designer

Learn the basics of painting illustrative watercolor florals with artist and surface designer Juliet Meeks. This workshop is open to watercolor beginners or for anyone more advanced interested in exploring new styles of painting florals. We will use fresh bouquets as our inspiration, with an approach of creating perfectly imperfect illustrations that are naturally fun to paint.

All supplies provided, but bring your favorite brushes if you have them! This session will be repeated. 

Room: Palms 1

12:00 - 01:00 PM

Lunch

Room: Parian

01:15 - 02:15 PM

Intro to Creating Hand-Lettered Fonts (Workshop) - Opportunity 1 of 2

with Carolann Parran of Pink House Press

Learn how to prepare your own hand lettering (scanned or iPad-created) to import it into Fontself, a tool that lets you turn any lettering into OpenType fonts in minutes. In this beginner-level course, Carolann will walk through the high-level process of creating your own font. She will use Fontself to demonstrate how to produce a final font file complete with alternate characters and ligatures. Carolann will also suggest other programs that you could use to create fonts.

iPad, laptop or FontSelf not required. This session will be repeated.

Room: Palms 1

How to Stand Out on Social Media (Panel) 

with Minted artists Annie Mertlich of Wildfield Paper Co, Patricia Vargas of Parima Studio, and Allison Brennan of The Social Type

Moderated by Lindsay Stetson Thompson

Learn how to stand out from the pack on social media. A panel of Minted artists share their success stories about how they built their social followings. Hear tips and tricks for creating content and reaching your target audience. Moderated by Minted’s Creative Director, Lindsay Stetson Thompson, who manages Minted’s social media strategy.  

Room: Marbella

Minted Breaks it Down: Fine Art (Panel)

with Mariam Naficy, Minted's Founder & CEO, Yoram Wolberger, Minted's Creative Director of Fine Art, Caroline Jung, Minted's Manager of Art Merchandising

Minted gives an exclusive, behind-the-scenes peek into our Fine Art business. In this session, the Minted team will share the evolution of the Minted Art brand, how we think about Fine Art in the marketplace, insights about art customers, and where we're headed with the business. The Minted team will also share tips for how to set yourself up for success as an artist at Minted. 

Room: Cascade Ballroom

02:30 - 03:30 PM

Introduction to Digital Pattern Design (Workshop) - Opportunity 2 of 2

with Jen Hewett, Printmaker and Textile Artist

Learn the basics of creating digital repeat patterns in Photoshop and completing in Illustrator. In this class, Jen will go over types of repeat patterns, deciding on the scale of design elements, how to achieve a seamless “tossed” pattern, and more!

Handouts included. Laptops encouraged. This is a repeat of an earlier session.

Room: Palms 1

Minted Breaks It Down: Stationery and Wedding (Panel)

with Mariam Naficy, Minted's Founder and CEO and Jodi Wahlen, Minted's Director Wedding Merchandising

Minted gives an exclusive, behind-the-scenes peek into our Stationery and Wedding business. In this session, the Minted team will share what we look for in the merchandising process and how we select designs. We will share what we've learned about our Wedding customers and tips for what you should keep in mind as you design for Minted.

Room: Cascade Ballroom

Succeeding as a Fine Artist (Panel)

with Minted artists Julia Contacessi, Deborah Velasquez, and Amy Carroll

Moderated by Minted artist Patricia Vargas

Find out how established Minted artists have built their careers in the fine art world and beyond and what they’ve learned along their journeys. The panelists will talk openly about topics ranging from book deals to licensing, galleries, art shows, and making important connections.

Room: Palms 3

03:45 - 04:45 PM

Intro to Creating Hand-Lettered Fonts (Workshop) - Opportunity 2 of 2

with Carolann Parran of Pink House Press

Learn how to prepare your own hand lettering (scanned or iPad-created) to import it into Fontself, a tool that lets you turn any lettering into OpenType fonts in minutes. In this beginner-level course, Carolann will walk through the high-level process of creating your own font. She will use Fontself to demonstrate how to produce a final font file complete with alternate characters and ligatures. Carolann will also suggest other programs that you could use to create fonts.

iPad, laptop or FontSelf not required. This is a repeat of an earlier session.

Room: Palms 1

How Do You Do It All? An Honest Discussion About Time Management (Panel)

with Minted artists Allison Brennan of The Social Type, Anne Holmquist, and Stephanie Nowotarski

Moderated by Minted artist Amy Fontes

To say that the majority of Minted artists are “very busy” is an understatement, and the speakers of this panel are no exception. As working creatives with rich personal lives, Allison Brennan (one-half of The Social Type and new mom), Anne Holmquist (plumber by day, Minted artist by night, and parent 24/7), and Stephanie Nowotarski (biologist by day and artist by night) talk openly and honestly about the world’s most valuable resource: time.

Room: Marbella

How to Style and Photograph Your Products - Without Expensive Equipment (Workshop) - Opportunity 2 of 2

with Megan Gonzalez of MaeMae & Co. 

Learn how to use your phone and other accessible tools to style, photograph, and edit images that reflect your style so you can share your process and products with the world.

This is a repeat of an earlier session.

Room: Palms 3

04:45 - 07:00 PM

Free Time

07:00 - 9:30 PM

Minted's 10th Anniversary Dinner + Awards Ceremony

Come celebrate Minted’s 10-year Anniversary on our last night at Camp Minted. We will host a short Awards Ceremony, where we will recognize exceptional artists for embodying important community values and pushing the boundaries of art and design.

To get in a celebratory mood, the dress code is "Desert Chic.” Think breezy maxi dresses and jumpsuits, and lightweight suits and airy button-up shirts. We will be indoors.

Room: Cascade Ballroom

Track One: Design

Track Two: Build Your Business

Track Three: Fine Art

07:30 - 08:30 AM

"Rise and Shine" Complimentary Yoga Class

Private to Minties

Room: Marbella

"Break a Sweat" Complimentary Pilates Class

Private to Minties

Room: Spa Fitness Studio

08:00 - 09:30 AM

Breakfast

Room: Parian

09:35 - 10:35 AM

Intro to Modern Calligraphy with Brush Pen (Workshop)

with Aspacia Kusulas, Calligrapher

In this two-hour session, students will learn beginner-level techniques of brush pen calligraphy. Learn how to use the tools and practice the lowercase alphabet to gain a better understanding of the forms and proportions of the letters.

All materials will be provided. No experience required.

Room: Palms 3

Running a Creative Business: Finance & Small Business Management (Class + Q&A) 

with Erin Armstrong, Business Tax & Money Coach for Creatives

If you ever feel like you could do better when it comes to the money side of business, this workshop is for you! Let's clarify some of the most confusing financial issues, address how to keep more money in your pocket (such as lucrative business tax deductions), and talk all things accounting and tax for creatives. We will also cover the basics for hiring help and creating a budget. 

Handouts included. Digital file of Erin's Excel worksheet for creative entrepreneurs provided. 

Room: Cascade Ballroom

From Paper to Digital: How to Incorporate Traditional Drawing & Illustration in Graphic Design and Layout (Workshop)

with Erin McManness of Paper Raven Co.

Work with pen, ink, and pencil to bolster your illustration and drawing techniques for Minted stationery. Learn how to scan and prep traditional linework for digital use, how to separate linework for coloring, and how to use digital coloring techniques. You will leave with increased confidence in utilizing and digitizing hand drawn illustrations in your design.

Laptop is not required. All materials and handouts will be provided.

Room: Palms 1

10:50 - 11:50 AM

12:00 - 01:00 PM

Building a Strong Minted Community (Panel + Small Group Discussions)

with Amy Ehmann of Design Lotus, Kristen Smith, Eric Beckett of GeekInk Design, and Melanie Severin

Moderated by Easter Kim, Minted's Director of Artist Relations

The community is one of the main reasons why artists participate with Minted. A panel of early Minted artists share their personal stories of how they forged meaningful professional and personal relationships in the community. Then, we will ask each of you to help us shape the future of the Minted community. In small-group roundtable discussions, you will share your thoughts on how to make Minted the best creative community in the world, where artists feel supported and connected.

Room: Cascade Ballroom

Boxed lunch will be provided

01:00 - 01:30 PM

Closing Farewell

Room: Cascade Ballroom